Southern Strength Expo
A Show Of Southern Muscle
PRESENTED BY FULLSTERKUR PERFORMANCE
When: Saturday, November 8, 2025
Where: The Royale, Cowarts, AL (Near Dothan)
Southern Strength Expo
A Show Of Southern Muscle
PRESENTED BY FULLSTERKUR PERFORMANCE
When: Saturday, November 8, 2025
Where: The Royale, Cowarts, AL (Near Dothan)
ABOUT THE EVENT
Welcome to the Southern Strength Expo
Gear up for a day of raw power at the Southern Strength Expo.
Watch the South’s strongest athletes go head-to-head in brutal challenges like the Max Dead Lift and Atlas Stones.
But it’s not just a spectator sport—step up and test your own strength in our public events.
Feel the adrenaline, cheer the champions, and make your mark in the South’s ultimate test of grit.
Don’t just watch—join the action below!
Competitions
Max Deadlift
Test your max with three attempts
Atlas Stones
Lift concrete stones onto platforms for as many repetitions as possible in a 60 seconds.
Tire Flips
Flip an 850-lb tire for max reps in a given time.
Log Press
Using a Titan log, complete as many repetitions of an overhead press within the given time.
Want to give it a shot? Try our beginner-friendly challenges and feel the rush!
Rules and registration details coming soon. Stay tuned!
Vendors
From cutting-edge gear to champion-fueling nutrition, rehab, and more...our vendors bring the best!
Plus, enjoy tasty eats from our food trucks!
Want to showcase your products?
Vendor spots are $100 (early bird) or $150 (standard)—apply today!
Event Schedule
Southern Strength Expo Schedule
| Time | Event |
|---|---|
| 8:00 AM - 9:00 AM |
Opening Ceremony & Warm-Up
Kick off the expo with a welcome speech and warm-up session for competitors. |
| 9:00 AM - 10:30 AM |
Max Dead Lift (Competitors)
Watch as competitors push their limits in this ultimate test of strength. |
| 11:00 AM - 12:30 PM |
Atlas Stones (Competitors)
A display of power and technique as athletes lift and place heavy stones. |
| 12:30 PM - 1:30 PM |
Lunch Break
Relax and refuel at our food trucks and vendor booths. |
| 1:30 PM - 3:00 PM |
Tire Flips (Competitors)
Cheer on the competitors as they flip massive tires across the course. |
| 3:30 PM - 5:00 PM |
Husafell Stone Carry for Distance (Competitors)
A grueling challenge of endurance and grip strength. |
| 4:30 PM - 5:00 PM |
General Population Events
Try your hand at lighter versions of the main events. Fun for all ages! (Runs concurrently with the final competitor event) |
| 5:00 PM |
Awards Ceremony
Celebrate the day's champions and top performances. |
Get Your Tickets
| Ticket Type | Pricing | Includes |
|---|---|---|
| General Admission |
- Early Bird (until Sep 1): $22 - Regular (after Sep 1): $25 |
Entry to the event, access to vendors, public participation events |
| VIP |
- Early Bird (until Sep 1): $99 - Regular (after Sep 1): $125 |
Premium seating, meet-and-greet with athletes, exclusive merchandise, access to a private suite for the day |
Note: Early Bird pricing is available until September 1, 2025, or while supplies last.
General Admission
$20
Full access to all events and vendor areas.
VIP Pass
$49 (Limited to 20)
Exclusive perks—details coming soon!
Contact Us
Email: [email protected]
Address
Location: 6340 E U.S. Hwy 84, Cowarts, AL 36321
Mailing: 6318 E US Highway 84, Unit A, Cowarts AL 36321
